Tag: Omnichannel
-
The battle of the marketplaces will shape the future of omnichannel retail in South Africa
Leading South African manufacturers and retailers are starting to look more carefully at how digital platforms such as e-commerce marketplaces, super apps and social commerce can form part of an […]
-
The shopping experience: the ultimate battleground for brands and retailers
In the digital age, consumer interaction channels are becoming more ubiquitous. While this offers endless opportunities for advertisers to interact with their customers, it also poses a challenge, as the […]
-
Does marketing automation software solve my omnichannel communication requirements?
By Brent Haumann, Managing Director, Striata Most well-run organisations today understand that they need to communicate with their customers on the channel they’re most comfortable with at any given time. […]
-
Signs your digital maturity isn’t progressing and what to do about it
By Brent Haumann, Managing Director, Striata Innovation and agility. These are the characteristics of a business that have become crucial to not only its survival but its long-term success as […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
