Tag: NFT
-
Why direct fan relationships are the future for creators
By Erki Koldits, CEO at PopSpot Over the past decade or so, technology has fundamentally changed the reality of being a creator. On the positive side, the barriers to entry […]
-
Reality Gaming Group becomes Reality+
Reality+ will open new ways for brands to engage with their fans and unlock new revenue streams using Web 3.0, blockchain, NFT and metaverse technology, in addition to giving those […]
-
Boomtown taps into NFT “feeding frenzy” to raise awareness and funding for prevention of human trafficking
South African advertising and marketing communication group, Boomtown, has tapped into the current NFT “feeding frenzy” to raise awareness about modern-day slavery and funds for A21, a global organisation working […]
-
How can brands use NFTs to engage with South African consumers?
NFTs – nonfungible tokens – are going mainstream in markets like Japan, China and the United States where, according to a recent Harris Poll, 40% of US millennials are both […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
