Tag: Nfinity Influencer Group
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Real stories, real influence, real Africa
By Albert Makoeng, Managing Director of Nfinity Influencer Group Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Award-winning influencer […]
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Turning stories into sales with customer generated content
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have gathered around the warmth of a fire, sharing tales, experiences […]
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The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing […]
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Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not […]
TikTok just announced the winners of its inaugural regional Ad Awards for the Middle East, BURGER KING® France and KFC® France sign the collaboration of the century
From November 27 to December 16, the two brands have decided to set aside their AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with Power of incentive travel in corporate rewards strategy is unmatched
By Angela Zaroozny and Sharon Field, Group & Incentive Travel Managers at Achievement Awards Group The hyper-personalisation revolution in customer care
By Xander Barnard, Managing Director of The Messenger Network The customer service landscape is transforming, South Africa’s BPO sector is country’s fastest growing export
By Clinton Cohen, CEO of iContact BPO As South Africa continues to rank in the Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds
