Tag: midnight
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Playing to win with gamified marketing
By Grant Lapping, Digital Executive at midnight From corporate learning platforms to Discovery’s Vitality platform, “gamification” has become a part of many people’s daily lives. The idea behind gamification is […]
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From quick hits to lasting impact: The role of short-form content in brand growth
By Tanika Corneleus, Digital Campaign Lead at midnight In today’s cluttered digital media world, brands have mere seconds to capture attention before users scroll past. To stand out, they need […]
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How to drop-kick dropshipping risks and build a sustainable business
By Grant Lapping, Digital Executive at midnight Over the past few years, the barriers to entry in ecommerce have crumbled, enabling nearly anyone to set up an online shopping presence […]
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Social media is at the crossroads of free speech and regulation
By Grant Lapping, Digital Executive at midnight The debate around social media moderation has been with us since platforms like Facebook and Twitter (now known as X) launched in the […]
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Beyond TV: How digital campaigns build awareness in a multi-screen world
By Madelene Cronje, digital campaign lead at midnight When we talk to our clients, we don’t need to do much to convince them about the enormous value of digital as […]
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The medium or the message? Where to start in maximising your brand’s digital impact
By Mateen Suliman Business Development Executive at midnight Every marketer today can repeat in their sleep the Marshall McLuhan maxim: ‘The medium is the message.’ It’s widely taught to mean […]
Jacaranda FM, one of South Africa’s leading commercial radio stations, is proud to announce the MSC Cruises hits the big screen in epic racing film F1® THE MOVIE
MSC Cruises is making a spectacular splash in cinemas worldwide with the release of the The world’s first runway sauna opened at the Helsinki Airport by Finavia and SEK
Helsinki Airport turned up the heat on experiential storytelling with the world’s first fully functional Hostex returns in 2026 at full strength with exciting new features to mark 40th anniversary
Hostex, Africa’s ultimate trade show for food, drink and hospitality, returns to the Sandton Convention Mastercard amplifies brand with Afrobeat & Amapiano anthems
Mastercard amplifies its iconic sonic brand across Africa with the launch of two localised sonic Introducing the Effie LIONS Foundation: Building a marketing industry for everyone
The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is Knowing how to earn your brand’s place within AI-powered answers is PR’s next frontier
By Ronelle Bester, Founder & Account Director at Red Ribbon Communications We’re living through a Why education-led growth may be the future
By Michael Gullan, CEO of G&G Advocacy The often-cited – and now widely disputed – Let’s not overthink it: CTV is just TV
By Leslie Adams, Sales Director at Reach Africa The media industry loves a shiny acronym. Nearly half of companies opt to pay the ransom, Sophos report finds
