Tag: Metaverse
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Spilling the beans on disputes in the Metaverse
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By Karl Blom, Partner, Anél De Meyer, Senior Associate and Brittany Leroni, Associate from Webber Wentzel Given the multi-faceted nature of the Metaverse, the disputes that could arise are limitless. […]
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Harnessing the opportunities of the metaverse
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By Muggie van Staden, MD and CEO of Obsidian Systems Even though the metaverse has sparked significant interest, it is not that much different to how people have been working […]
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Meta and Microsoft to drive more B2B metaverse applications
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Media and entertainment applications in the metaverse continue to grab attention. As metaverse-related B2B use cases start emerging, companies such as Meta and Microsoft are trending across signals, including news, […]
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Sanlam pushes boundaries with new financial education campaign
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The Sanlam Group is pushing the boundaries of financial education with a ground-breaking campaign. LI:FE of Confidence tells the story of Zesande, a digital avatar who lives out her entire […]
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The Metaverse: Advertising and the future of marketing
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By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll […]
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Reality Gaming Group becomes Reality+
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Reality+ will open new ways for brands to engage with their fans and unlock new revenue streams using Web 3.0, blockchain, NFT and metaverse technology, in addition to giving those […]
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SWiiTCH (WITH TWO i’s) – A partnership forged in the Metaverse
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Award-winning through-the-line advertising agency Happy Friday and veteran, leading digital agency Carver Media have formed an alliance to create a “new kid” on the digital, marketing and media block. Swiitch […]
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Metaverse: a new way for businesses to connect with consumers?
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Although not a new concept and with a long road ahead, the word “Metaverse” has been on everyone’s lips since Facebook rebranded itself as Meta and thus positioned itself as […]
NEWS
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
By Karl Fischer, CTO at Obsidian Systems Africa’s AI journey has changed sharply over the
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