Tag: Mediamark
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Why trust and human instinct remain marketers’ most valuable assets
By Dewald Van Niekerk, Business Unit Director, Direct Sales at Mediamark As artificial intelligence continues to reshape the marketing landscape, one question looms large for brands and agencies: How do […]
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Degrees without doors: Why the media industry must rethink youth access
By Charlie Wannell, Head of Marketing at Mediamark and AMASA Board Member This past Youth Month, South Africa commemorated the 49th anniversary of the Soweto Uprising – a moment led by young […]
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Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark
East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to make waves – not just for listeners, but for media buyers too. If […]
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Mediamark expands its market influence with Viu and TimeOut South Africa
Mediamark, one of South Africa’s most awarded media sales houses and Level 1 B-BBEE-rated company in its sector, is redefining the media landscape yet again. With an ever-evolving portfolio that […]
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The medium that owns hyper-loyalty: A brand’s best friend
By Wayne Bischoff, Chief Executive Officer at Mediamark In today’s crowded media landscape, brands are constantly searching for authentic ways to connect with their audiences. Community radio – a dynamic […]
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How hyper-local stations are transforming the media landscape
By Nozipho Dlamini, Analytics and Insights Strategist at Mediamark Community radio, once viewed as the underdog of the media landscape, has emerged as a significant player over the last five […]
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A new view for 2025: Viu appoints Mediamark as its sales partner
Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has appointed Mediamark as its new content sales partner in South Africa. […]
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The Day of the Podcast – Pod Two
By Mark Botha, Head of Digital at Mediamark Last year, for Podcast Day, I wrote an article discussing the slow uptake of podcasts in South Africa, despite their international popularity. […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
