Tag: M+C Saatchi Abel
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MTN SA captures the country’s summer mood with “Do not disturb the season” campaign
MTN South Africa has effectively tapped into the country’s mood with its summer campaign called “Do not disturb the season”. The campaign invites South Africans to socially switch on and […]
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Mike Abel wins the 2025 Financial Mail AdFocus Lifetime Achievement Award
The Up&Up Group’s Chairman and Founder, Mike Abel, has been awarded the Lifetime Achievement Award at this year’s AdFocus Awards ceremony held in Johannesburg. Published author, columnist and podcaster Abel […]
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The undercover ads that slot into and don’t interrupt your music listening experience
Integrated creative agency, M+C Saatchi Abel, part of Africa’s largest independent group of creative companies, The Up&Up Group, has partnered with Standard Bank to deliver The Undercover Ad campaign. It […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
