Tag: Marketing strategies
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Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard
Irvine Partners, a leading creative communications agency with an international footprint, has teamed up with marketing intelligence company, Measurebyte, to introduce a comprehensive communications maturity scorecard. This innovative tool is […]
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Navigating the new era of mobile gaming with TikTok: Strategies for success
TikTok and the National Research Group (NRG) have introduced a whitepaper called “A New Era for Mobile Gaming”. This announcement coincides with unprecedented growth in the South African gaming industry […]
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Marketers and PR agencies can no longer afford to be vague
By Judith Middleton, CEO of DUO Marketing & Communications We all know that data is not just important, we understand that it is fundamental to how we shape our collective […]
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Unlocking the power of Gen Z: A crucial element in modern marketing strategies
By Keleabetsoe Rammopo, Head of Strategy at Penquin In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for success. Among these groups, […]
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Key PR trends for 2024: What you should know
By Ronelle Bester, founder and account director of Red Ribbon Communications In the fast-paced PR landscape, staying at the forefront of industry developments is paramount for crafting impactful strategies and […]
















