Tag: Marketing strategies
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Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard
Irvine Partners, a leading creative communications agency with an international footprint, has teamed up with marketing intelligence company, Measurebyte, to introduce a comprehensive communications maturity scorecard. This innovative tool is […]
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Navigating the new era of mobile gaming with TikTok: Strategies for success
TikTok and the National Research Group (NRG) have introduced a whitepaper called “A New Era for Mobile Gaming”. This announcement coincides with unprecedented growth in the South African gaming industry […]
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Marketers and PR agencies can no longer afford to be vague
By Judith Middleton, CEO of DUO Marketing & Communications We all know that data is not just important, we understand that it is fundamental to how we shape our collective […]
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Unlocking the power of Gen Z: A crucial element in modern marketing strategies
By Keleabetsoe Rammopo, Head of Strategy at Penquin In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for success. Among these groups, […]
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Key PR trends for 2024: What you should know
By Ronelle Bester, founder and account director of Red Ribbon Communications In the fast-paced PR landscape, staying at the forefront of industry developments is paramount for crafting impactful strategies and […]
By Thule Ngcese, Creative Partner & Co-Founder at Distrikt 9 I’m grateful to have been a Rewire, reinvent and reclaim: How identity shapes the way you lead and succeed in business
When high achievers hit a wall in business, relationships or personal fulfilment, the instinct is The dark side of automation
By Tanika Corneleus, Digital Campaign Lead at midnight Automated systems have transformed every aspect of Planet Rage: The Ultimate Geek Playground
From 5–7 December 2025 on Level 8, the sleek covered rooftop of Fourways Mall will The future of independent contractors is structured, outcome-driven and blended
By Marcel Capra, Chief Operations Officer of EQPlus Independent contracting is moving out of the Windhoek Beer rolls out the Hops Truck
Windhoek Beer is flipping the script on traditional food rules with its bold new campaign: IPT positions Microsoft Copilot as a team of task-ready AI agents for real business outcomes
IPT, a managed IT services and cybersecurity provider, today announced a practical approach to Microsoft HOT 102.7FM voted Gauteng’s favourite radio station
Johannesburg’s much-loved radio station, HOT 102.7FM, has once again proven that radio done right wins Culture, pop culture and the marketing mirror: Which influences which?
By Niko Kougioumtzis, Strategist at RAPT Creative One strong definition of culture comes from UNESCO, Cyber leadership is business leadership
