Tag: Marketing Research Foundation
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An April update on the MRF and MAPS
The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release […]
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A good year expected for the MRF and MAPS
2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising […]
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The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once […]
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MAPS 9-month data released
The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is now available […]
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MAPS 9-month data to be released later this month
The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
