Tag: LoyaltyPlus

  • Loyalty cannot grow if it cannot adapt

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    By Len Lubbe, CEO at LoyaltyPlus South Africa is no longer an emerging loyalty market. It is a mature one. The 2025/6 Truth & BrandMapp Loyalty Whitepaper found that 85% […]

  • Loyalty that fits your industry

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    By Len Lubbe, CEO at LoyaltyPlus Most loyalty programmes are built once and then applied across the board. While this may seem logical from an efficiency perspective, what works in […]

  • Turning once-offs into regulars

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    By Len Lubbe, CEO at LoyaltyPlus Customer acquisition is expensive. It is therefore in retention where a company’s margin lives. Most brands are structured to win the first transaction. Marketing […]

  • Own your loyalty channel

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    By Len Lubbe, CEO at LoyaltyPlus Small retailers are constantly told they need more reach, exposure, visibility and partners. What is not always said out loud is what they often […]

  • LoyaltyPlus welcomes LAO Airlines as a new airline partner

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    LoyaltyPlus is pleased to announce a new strategic partnership with LAO Airlines, under which LoyaltyPlus will support the airline’s loyalty and customer engagement strategy. Following a competitive selection process, LAO […]

  • Transforming customer loyalty into lasting growth

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    By Len Lubbe, CEO at LoyaltyPlus For years, loyalty was treated as a marketing layer. It has been a case of points in, discounts out and putting together a quarterly […]

  • The rise of multi-brand loyalty ecosystems in South Africa

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    By Len Lubbe, CEO at LoyaltyPlus Loyalty is evolving – from a one-brand relationship to a connected experience that reflects real life. South African consumers are increasingly expecting rewards that […]

  • The metrics that drive successful loyalty programmes

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    By Frik van der Westhuizen, founding member of LoyaltyPlus In recent years, South African companies have turned to loyalty programmes as a more innovative way of retaining customers. But as […]

  • The evolution of customer loyalty programmes

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    By Len Lubbe, CEO and Founder of LoyaltyPlus Over the past 25 years, I have witnessed a remarkable transformation in the customer loyalty landscape, largely attributed to technological advancements and […]

  • Embracing AI for more innovative loyalty programmes

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    The potential for artificial intelligence (AI) to reinvent traditional business processes cannot be ignored. Its ability to analyse large amounts of data at the scale and speed required of an […]

  • Client retention through a loyalty programme

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    Retaining clients is a critical part of business success especially at a time when people have become more expectant of getting a superior service experience. With increasing competition, this has […]

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