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Tag: LoyaltyPlus

  • The metrics that drive successful loyalty programmes

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    By Frik van der Westhuizen, founding member of LoyaltyPlus In recent years, South African companies have turned to loyalty programmes as a more innovative way of retaining customers. But as […]

  • The evolution of customer loyalty programmes

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    By Len Lubbe, CEO and Founder of LoyaltyPlus Over the past 25 years, I have witnessed a remarkable transformation in the customer loyalty landscape, largely attributed to technological advancements and […]

  • Embracing AI for more innovative loyalty programmes

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    The potential for artificial intelligence (AI) to reinvent traditional business processes cannot be ignored. Its ability to analyse large amounts of data at the scale and speed required of an […]

  • Client retention through a loyalty programme

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    Retaining clients is a critical part of business success especially at a time when people have become more expectant of getting a superior service experience. With increasing competition, this has […]

  • Driving marketing with AI

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    With global revenues from artificial intelligence (AI) software expected to top $62 billion by the end of this year, companies across industry sectors are finding increasingly innovative use cases for […]

  • Reinventing airline loyalty with LoyaltyPlus FrequentFlyer

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    The past two years have been challenging for the aviation industry. The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year when […]

  • LoyaltyPlus and Currency Alliance work together to enhance partnership reach for loyalty programmes

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    LoyaltyPlus, one of the leading independent customer relationship management companies, signed with Currency Alliance, a leader in enabling easy and low-cost partner connectivity in loyalty programmes, to extend the reach […]

  • Top 3 loyalty programme trends for 2022

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    Globally, 75% of consumers surveyed admitted to favouring brands that offer rewards. And with the same research highlighting that 65% of a company’s business come from existing customers, the need […]

  • Reimagining customer loyalty in a digital world

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    Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something […]

  • Building loyalty is critical during times of COVID-19

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    By Frik van der Westhuizen, Marketing Director at LoyaltyPlus The COVID-19 pandemic has had a devastating impact on the global airline and hospitality sector. Deloitte research has found that at […]

  • Cargo loyalty emerges to help aviation attract business

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    A new concept, cargo loyalty, has emerged within retail and related marketing, and all evidence suggests it is already helping to lift the ailing aviation industry off its knees. Leading […]

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