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Tag: LoyaltyPlus

  • The evolution of customer loyalty programmes

    By Len Lubbe, CEO and Founder of LoyaltyPlus Over the past 25 years, I have witnessed a remarkable transformation in the customer loyalty landscape, largely attributed to technological advancements and […]

  • Embracing AI for more innovative loyalty programmes

    The potential for artificial intelligence (AI) to reinvent traditional business processes cannot be ignored. Its ability to analyse large amounts of data at the scale and speed required of an […]

  • Client retention through a loyalty programme

    Retaining clients is a critical part of business success especially at a time when people have become more expectant of getting a superior service experience. With increasing competition, this has […]

  • Driving marketing with AI

    With global revenues from artificial intelligence (AI) software expected to top $62 billion by the end of this year, companies across industry sectors are finding increasingly innovative use cases for […]

  • Reinventing airline loyalty with LoyaltyPlus FrequentFlyer

    The past two years have been challenging for the aviation industry. The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year when […]

  • LoyaltyPlus and Currency Alliance work together to enhance partnership reach for loyalty programmes

    LoyaltyPlus, one of the leading independent customer relationship management companies, signed with Currency Alliance, a leader in enabling easy and low-cost partner connectivity in loyalty programmes, to extend the reach […]

  • Top 3 loyalty programme trends for 2022

    Globally, 75% of consumers surveyed admitted to favouring brands that offer rewards. And with the same research highlighting that 65% of a company’s business come from existing customers, the need […]

  • Reimagining customer loyalty in a digital world

    Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something […]

  • Building loyalty is critical during times of COVID-19

    By Frik van der Westhuizen, Marketing Director at LoyaltyPlus The COVID-19 pandemic has had a devastating impact on the global airline and hospitality sector. Deloitte research has found that at […]

  • Cargo loyalty emerges to help aviation attract business

    A new concept, cargo loyalty, has emerged within retail and related marketing, and all evidence suggests it is already helping to lift the ailing aviation industry off its knees. Leading […]