Tag: Loyalty
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64% of Africans believe in Africa, but only 14% are loyal to African brands
– African brands retain 14% share of Top 100 most admired brands in Africa. – South Africa’s MTN retain position as the #1 most admired brand in Africa. – Kenya’s […]
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The consumer landscape of Generation Z: Convenience, mobile-first and inclusivity
Today’s purchasing power resides with Generation Z. However, the expectations of this generation are great. This generation has a distinct perspective on shopping, and brands must now earn a customer’s […]
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Most companies are getting customer experience wrong – here’s why
By Brent Haumann, Managing Director at Striata Every business knows (or should know) that in order to thrive in today’s competitive world, it has to provide a great customer experience. […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
