Tag: Loyalty programmes
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Achievement Awards Group launches performXP
Achievement Awards Group has launched performXP, a groundbreaking mobile app designed to transform sales incentives for channel and distribution partners. This app-first for South Africa aims to revolutionise the way […]
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New Sasol campaign celebrates award-winning loyalty programme
Sasol, the proudly South African iconic fuel brand that launched their Sasol Rewards Loyalty Programme in April 2022, currently sitting at just over 1.8 million Sasol Rewards members and voted […]
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Customer loyalty: From mass media to minutiae, from reach to reaching out
By Richard Cramer, Customer Engagement Director at Achievement Awards Group The proliferation and splintering of media, and the different ways in which people use them, makes communicating with customers more […]
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Loyalty programmes: The move to digital engagement
By Len Lubbe, CEO at LoyaltyPlus Loyalty programmes have been a mainstay of customer retention strategies for hundreds of years. Yes, you read that correctly. The first recorded customer loyalty […]
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Embracing AI for more innovative loyalty programmes
The potential for artificial intelligence (AI) to reinvent traditional business processes cannot be ignored. Its ability to analyse large amounts of data at the scale and speed required of an […]
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Using big data for big impact in South Africa’s main consumer market
Great marketing is an art, but big data has introduced a scientific element to marketing campaigns and smart marketers are relying on data more and more to inform, test and […]
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Reinventing airline loyalty with LoyaltyPlus FrequentFlyer
The past two years have been challenging for the aviation industry. The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year when […]
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LoyaltyPlus and Currency Alliance work together to enhance partnership reach for loyalty programmes
LoyaltyPlus, one of the leading independent customer relationship management companies, signed with Currency Alliance, a leader in enabling easy and low-cost partner connectivity in loyalty programmes, to extend the reach […]
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Reimagining customer loyalty in a digital world
Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something […]
Castrol has proudly announced the reintroduction of the full Castrol GTX range to the South Specialised Exhibitions appoints Joshua Low as Commercial Director Africa to drive African growth
Specialised Exhibitions, a division of global independent exhibition organiser Montgomery Group, has appointed Joshua Low Calling African creative entrepreneurs to apply for creative incubation programme
A new virtual initiative aims to transform Africa’s creative economy by supporting early-stage founders. A Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa
Penquin is proud to announce that CEO, Veronica Moleele, has been appointed to the judging panel New report reveals MSME funding realities in South Africa – and what must change
Finfind, South Africa’s leading online access to finance solution for Micro, Small and Medium Enterprises Changes to 2025 Galliova Awards inspire SA’s food and health content creators
The Galliova Food and Health Writers’ Awards, sponsored by the Egg and Broiler Producers of South Africa’s AI future hinges on skills development
By Ntsako Baloyi, Senior Manager within the Technology business at Accenture, Africa The rapid development The business benefits of getting POPIA right
Waiting until you’re on the wrong side of the Protection of Personal Information Act (POPIA) Salesforce’s Agentforce World Tour returns to Johannesburg
Salesforce, a leading AI CRM, has returned to Johannesburg for the South African edition of Tractor Media Holdings evolves into media and innovation hub Glynt
