Tag: Localisation
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Why is localisation critical when entering new markets?
By Andrew Bourne, Regional Manager at Zoho Any organisation that aspires to make its mark in a new region, needs to have a strong localisation strategy that will help them […]
When businesses invest in new technology, how much it costs is often the first question Naritive takes its Attention Intelligence Platform further with the launch of STUDIO
Digital advertising has spent years perfecting delivery. African-born adtech company, Naritive, believes it is time Think you’re loyalty-savvy? Here are five ways to get more from your rewards
You’re feeling pretty smug. You’ve waited for the double-points weekend, you’ve got a cashback offer Does advertising still matter in the age of AI slop?
By Anthea Whitehead, Cape Town Campus Manager, AAA School of Advertising Advertising has always evolved From Pyramid to Diamond: AI is reshaping organisational structure
By Lynn Madeley, CEO of High Performance Matters The old keys don’t fit the new Time Out South Africa launches Time Out Durban
Time Out South Africa has officially launched a dedicated Time Out Durban platform, bringing one of Why retailers must now earn the trust of AI agents, not just shoppers
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Retailers are AI Is becoming a bigger business cost – but what is the return?
By Junaid Kleinschmidt, Intelligence lead for Accenture, South Africa For many organisations, AI adoption started Top African marketing voices confirmed for AMC 2026
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
