Tag: Loadshedding
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Loadshedding may have dealt media a curveball, but OOH is going nowhere
An open letter to the media industry: By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Dear marketers and the media industry at large, Recently, there’ve been more than a few […]
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Outdoor Network – Flipping the switch on loadshedding
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed 12 generators to keep digital billboards running when […]
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Tractor’s power-backed DOOH solutions show advertisers light at the end of the loadshedding tunnel
Out of home media – specifically digital out of home (DOOH) media – has seen thousands of screens across the country go dark when loadshedding kicks in. In response, one […]
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Managing the impact of loadshedding on customer experience in your small business
By Liezel Jonkheid, Director at the Consumer Psychology Lab There has not been a single day over the past few months that we have not had loadshedding, in various stages. […]
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Outdoor Network is flipping the switch on loadshedding
Over two hundred days of loadshedding are predicted this year. Businesses have been hit hard by the rolling power cuts and the digital marketing sector in particular has been impacted […]
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Data downtime – how to reach the mass market between data top ups
Statistically significant research indicates that 8% of South African mobile users run out of mobile data every day and 36% only recharge their data once a month. For brands targeting […]
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Loadshedding – what should employers know?
By Jacques Van Wyk, Director and Michiel Heyns, Senior Associate at Werksmans Attorneys The recent announcement of the resumption of loadshedding throughout the country may have severe implications for business […]
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Changing the way that companies collaborate and communicate
By Andrew Bourne, Regional Manager – Africa at Zoho Corporation By the time South Africa lifted the last of its COVID-19 restrictions in late June, many companies had already returned […]
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The state of media inflation in South Africa
Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the “cost of living” topic […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
