Tag: Irvine Partners
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The Francophone consumer: Young, connected and redefining brand loyalty
By Passy Nopoudem, Regional Communications Expert at Irvine Partners. Walk into a café in Abidjan or Douala and you’ll see it instantly: young people with their smartphones, scrolling TikTok, paying […]
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Why the creator economy must confront its Alabuga moment
By Mohale Moloi, Content Director at Irvine Partners Back in the 1940s and ’50s it wasn’t uncommon to see doctors promoting cigarettes. They’d appear in advertisements, reassuring the public that […]
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Global brands, local voices: The art of communicating across markets
By Mohale Moloi, Content Director at Irvine Partners The most successful global brands share a common trait: they communicate with one voice while speaking many languages. Not literally, but culturally. […]
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Irvine Partners named Capitec lead creative communications agency
Award-winning creative communications agency, Irvine Partners, will now lead Capitec’s strategic communications and campaign efforts in South Africa. Following a competitive pitching process, this appointment will see the agency play […]
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South African-founded Irvine Partners’ CEO, Rachel Irvine honoured on UK Top 40 PR power list
Irvine Partners (IP) is proud to announce that its CEO, Rachel Irvine, has been named to the prestigious Women in PR 40 over 40 power list in the United Kingdom. […]
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Irvine Partners’ ECD named Creative Professional of the Year at Sabre EMEA Awards
Irvine Partners is celebrating a major creative milestone as Executive Creative Director, Emma Cox, has been named Creative Professional of the Year at the SABRE EMEA Awards. Emma leads creative […]
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Irvine Partners and Dreaminfluence accelerate the growth of Africa’s $3 billion creator economy
Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has signed an exclusive licence with Dreaminfluence as their Africa partner. Dreaminfluence, an all-in-one platform that empowers […]
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Seasoned PR leader, Katie Andrews, takes the helm at Irvine Partners, London
Irvine Partners, a leading creative communications agency with a presence across the UK, Europe and the global South, has appointed Katie Andrews, a seasoned PR leader and former Head of […]
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Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard
Irvine Partners, a leading creative communications agency with an international footprint, has teamed up with marketing intelligence company, Measurebyte, to introduce a comprehensive communications maturity scorecard. This innovative tool is […]
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Irvine Partners adds aerospace giant Airbus to its African client roster
International communication advisory firm, Irvine Partners, has been appointed as the dedicated PR agency for Airbus across Sub-Saharan Africa, supporting their communications in the region over the next three years. ‘As […]
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The convenience economy
South Africans and the rest of the world have witnessed unexpected hikes in the cost of living, as evidenced by record fuel prices and inflated costs elsewhere. Because many customers […]
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Brand activism and generation Z: How to make your brand resonate
By Bianca Gardella, Business Unit Director at Irvine Partners The purchasing power of Generation Z is growing, and if your company isn’t paying attention, you could be missing out. Engaging […]
As South Africa’s e-commerce landscape reached new heights during Black Friday 2025, TDMC (The Digital Is December South Africa’s new prime time?
By Leslie Adams, Sales Director at Reach Africa For years, the industry has repeated the Le Club Marketing Avis+ joins the African Marketing Confederation
Le Club Marketing Avis+, the pan-regional marketing community developed by PVRM (Plus Value Research and The secret to scaling business starts with you
How many times have we been told to work harder, grind longer and chase success? Nivea & inDrive power TikTok’s 2025 Sub-Saharan Africa Awards as Title Sponsors
Coca-Cola, Dis-Chem and PEP Stores come on board as Category Sponsors Proving the growth of Looking back to move forward – Lessons from 2025 and ambitions for 2026
By Ray Langa, Group Chief Executive of Leagas Delaney South Africa and Dark Arts Studio Instinctif Partners Africa completes management buyout and rebrands as Narrate
Instinctif Partners Africa announced the completion of a management buyout from the group and the Mike Abel wins the 2025 Financial Mail AdFocus Lifetime Achievement Award
The Up&Up Group’s Chairman and Founder, Mike Abel, has been awarded the Lifetime Achievement Award HOT 102.7FM celebrates the graduation of its 9th Radio Academy Class
HOT 102.7FM proudly celebrated the graduation of its 9th HOT Radio Academy class on Saturday, …
