Tag: iqbusiness
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Optimising for metrics that move your business: Are you buying media or buying attention?
By Natascha Torres, Head of Digital Media Strategy at iqbusiness Programmatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can […]
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5 Myths that might be derailing your digital marketing strategy
By Mateen Suliman, Business Development Executive for digital media at iqbusiness Digital marketing has never had more tools, targeting options and dashboards. And yet, many brands are working harder than […]
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The power of micro communities: Why Reddit belongs in your media plan
By Natascha Torres, Head of Digital Media Strategy at iqbusiness Social and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. They […]
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How to break the vicious circle when paid media campaign performance is getting progressively worse
By Tanika Corneleus, campaign lead for digital media at iqbusiness One of the most frustrating, puzzling situations digital marketers encounter is paid media campaign results that get progressively worse despite […]
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AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
