Tag: Ipsos
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Is AI a market research miracle?
Artificial Intelligence hasn’t just transformed our world but is also profoundly affecting market research by revolutionising how companies understand and predict consumer behaviour. This was the view of Ipsos Global […]
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Effie South Africa and Ipsos partner to present 2023 Effie Trends Report
Effie Awards South Africa has proudly announced its partnership with Ipsos, a global leader in research and creative effectiveness, to launch the inaugural Effie South Africa Trends Research Report. This […]
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BRC RAMS Amplify industry update
The Broadcast Research Council of South Africa (BRC) and Ipsos South Africa achieved a full 12-month dataset for RAMS Amplify™ at the end of Q1 2022. The most recent data […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
