Tag: Insurance
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Hollard takes the doom and gloom out of insurance marketing with relatable ad
Often referred to as a “safety net” for when things go wrong, insurance is not the most uplifting subject and insurance marketing tends to get morbid. Working with their agency […]
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Santam announces its new brand repositioning as it ushers in a new era
106 years after entering the market, and well into its tenure as South Africa’s largest short-term insurers, Santam has launched its new brand repositioning that will see the business refresh […]
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There are some things you should never do Naked
Fully digital insurance platform, Naked, has taken the wraps off its latest radio, outdoor and digital campaign, titled “Never when you’re Naked”. Rolling out in phases, the campaign kicked off […]
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Pineapple’s new campaign is a no-BS approach to advertising
Unless you live under a rock, you’ve been sure to notice Pineapple’s billboard campaign around Joburg, Pretoria and Cape Town that launched on 1 September. It’s received attention, admiration, some […]
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Insurers can bridge the relationship gap by focusing on digital customer communication
By Ross Sibbald, Commercial Director, Africa, Striata Traditional insurers have never faced as much competition for their customers’ attention as they do now. A whole litany of tech-centric startups are […]
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Insurers need to make things personal
By Nelson Camara, Go-to-market Executive at SilverBridge Holdings The COVID-19 pandemic has disrupted the face-to-face engagement process many insurers (and their customers) have become accustomed to. Events of the past […]
Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the Production ready isn’t market ready
A product launches and doesn’t perform as expected. So something changes. The pack. The claims. The three pressure points that can weaken an entire franchise network
By Larry Hodes, CEO of Grow Franchising & FASA Board Member If you run a Team-building days won’t fix dysfunctional teams
Organisations frequently respond to a struggling team by arranging an off-site, a social event or Grace Mondlana and Vafa Naraghi win big at the 2026 Samsung Galaxy Content Creator Awards
South Africa’s content creator industry came together in spectacular style for the 2026 Samsung Galaxy The objective workplace: Can AI out-govern corporate politics?
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Every business From scrolling to booking: Attracting tourists through digital marketing
South Africans do not have to travel far to enjoy a memorable getaway. From scenic AI chatbots and corporate liability: A South African perspective
By Erwyn Durman (partner), Manno Manavhela (associate) and Precious Maphupha (candidate attorney) at Webber Wentzel The border is at the checkout, not on the map: Five lessons from running e-commerce across Africa
South African brands have been handed a reprieve in the United States, but not certainty. The smartest digital out-of-home plans combine share of voice and programmatic buying
