Tag: Innovation
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INURU stuns with futuristic organic LED packaging
After pioneering practical and transformative light technology for some of the most impressive packaging experiences of the past decade, INURU has brought its innovations to the entire world. The German […]
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Simple yet bright idea: Gigantti decreases the brightness of its ads in order to save energy
One of the largest consumer electronics retailers in the Nordics, Finnish Gigantti (part of Elkjøp), decreases the brightness of all its advertising in order to save energy. Dimming the brightness […]
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The marketing technology nexus and the power of Thrivers
By De Wet Bisschoff, Director of Operations and Sales at Accenture in Africa It is early afternoon midweek. Two years ago, many of us would either have been in a meeting […]
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The consumer landscape of Generation Z: Convenience, mobile-first and inclusivity
Today’s purchasing power resides with Generation Z. However, the expectations of this generation are great. This generation has a distinct perspective on shopping, and brands must now earn a customer’s […]
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The convenience economy
South Africans and the rest of the world have witnessed unexpected hikes in the cost of living, as evidenced by record fuel prices and inflated costs elsewhere. Because many customers […]
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Salesforce announces new Customer 360 innovations across commerce and marketing clouds
Salesforce, a global leader in CRM, has introduced new Customer 360 innovations that connect marketing, commerce and service data on one platform so companies can connect, automate and personalise every […]
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Yena Ngidi takes on role of Kyocera Hardware Product Manager
Kyocera Document Solutions South Africa has appointed Yena Ngidi to the position of Hardware Product Manager. Ngidi was previously at ICT distribution company Pinnacle, where he was the senior SADC […]
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What is NFC technology and how is it already part of your life?
By Kim Furman, Synthesis Marketing Manager You may not know what the acronym stands for, but chances are, you are already benefitting from this technology. NFC or near field communication […]
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Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project
Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional Out-of-Home […]
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Primedia Outdoor announces the launch of Prime XOOH – eXtraordinary Out-of-Home.
Prime XOOH is the crystallisation of an innovation team created by Jorja Wilkins, Executive of Marketing and Marketing Services at Primedia Outdoor who stated that, ‘this team has been formed […]
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Five key DOOH take-outs for the next 12 months
By Remi Du Preez, Commercial Director at Tractor Outdoor The beginning of every year is typically a time, where we reflect on the learnings from the previous months and decide […]
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Hold off on the spring clean, there’s a new Boom coming!
While 2021 was a challenging year for most in the marketing services industries, some – like Boomtown – marked it down as a year of exceptional achievement, notching up milestones […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
