Tag: Influencers
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Real stories, real influence, real Africa
By Albert Makoeng, Managing Director of Nfinity Influencer Group Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Award-winning influencer […]
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Webfluential launches evolved platform to empower Africa’s creator economy
Africa’s creator economy has skyrocketed, transforming digital content into a $3 billion industry in 2023 with a projected growth rate of 28.5% per year and set to reach $17.8 billion […]
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TikTok Ad Awards: South African brands and agencies called on to showcase creative excellence on the platform
In an exciting opportunity for South African creatives, TikTok is proud to announce the launch of the first-ever TikTok Ad Awards in the METAP region. The awards program is designed […]
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Is there value in influencers, particularly the hotel industry?
By Sam Nassimov, MD Premier Hotels & Resorts We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and some might argue, even birthed the concept […]
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The discipline of staying power – The value of your PR campaign
By Samantha Hogg-Brandjes, MD of GinjaNinja In a world of nanosecond attention deficits and on-demand everything, true PR is the great brand differentiator. Marketing managers, media buyers and brand custodians […]
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What’s the difference between an influencer and a content creator?
By Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory. This memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, […]
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What businesses need to know about the future of online communities
Ten years ago, it might have been acceptable for a business or creator to not have an online presence. Today, as the saying goes, “if you’re not online, you don’t […]
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Universal Music Group for Brands launches advanced media and data platform “Umusic Media Network”
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), a world leader in music-based entertainment, announced the public launch of the UMusic Media Network […]
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Light-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an “upside” to look forward to, even […]
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Public Relations Is Dead; Long Live Personal Relations
By Adam Hunter, Head Honcho at Hook, Line & Sinker Communications The discipline of Public Relations has evolved so dramatically over the past few years that it is no longer […]
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SA influencers get behind Good Governance
Have you had enough of doom-scrolling on social media? Do you want to do something about the state of South African society (other than shout at people you don’t agree […]
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The waning influence of influencers as we know them?
By Garreth van Vuuren, Founder and Managing Director at RAPT Creative Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they […]
As South Africa’s e-commerce landscape reached new heights during Black Friday 2025, TDMC (The Digital Is December South Africa’s new prime time?
By Leslie Adams, Sales Director at Reach Africa For years, the industry has repeated the Le Club Marketing Avis+ joins the African Marketing Confederation
Le Club Marketing Avis+, the pan-regional marketing community developed by PVRM (Plus Value Research and The secret to scaling business starts with you
How many times have we been told to work harder, grind longer and chase success? Nivea & inDrive power TikTok’s 2025 Sub-Saharan Africa Awards as Title Sponsors
Coca-Cola, Dis-Chem and PEP Stores come on board as Category Sponsors Proving the growth of Looking back to move forward – Lessons from 2025 and ambitions for 2026
By Ray Langa, Group Chief Executive of Leagas Delaney South Africa and Dark Arts Studio Instinctif Partners Africa completes management buyout and rebrands as Narrate
Instinctif Partners Africa announced the completion of a management buyout from the group and the Mike Abel wins the 2025 Financial Mail AdFocus Lifetime Achievement Award
The Up&Up Group’s Chairman and Founder, Mike Abel, has been awarded the Lifetime Achievement Award HOT 102.7FM celebrates the graduation of its 9th Radio Academy Class
HOT 102.7FM proudly celebrated the graduation of its 9th HOT Radio Academy class on Saturday, …
