Tag: Influencers
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Real stories, real influence, real Africa
By Albert Makoeng, Managing Director of Nfinity Influencer Group Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Award-winning influencer […]
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Webfluential launches evolved platform to empower Africa’s creator economy
Africa’s creator economy has skyrocketed, transforming digital content into a $3 billion industry in 2023 with a projected growth rate of 28.5% per year and set to reach $17.8 billion […]
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TikTok Ad Awards: South African brands and agencies called on to showcase creative excellence on the platform
In an exciting opportunity for South African creatives, TikTok is proud to announce the launch of the first-ever TikTok Ad Awards in the METAP region. The awards program is designed […]
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Is there value in influencers, particularly the hotel industry?
By Sam Nassimov, MD Premier Hotels & Resorts We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and some might argue, even birthed the concept […]
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The discipline of staying power – The value of your PR campaign
By Samantha Hogg-Brandjes, MD of GinjaNinja In a world of nanosecond attention deficits and on-demand everything, true PR is the great brand differentiator. Marketing managers, media buyers and brand custodians […]
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What’s the difference between an influencer and a content creator?
By Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory. This memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, […]
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What businesses need to know about the future of online communities
Ten years ago, it might have been acceptable for a business or creator to not have an online presence. Today, as the saying goes, “if you’re not online, you don’t […]
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Universal Music Group for Brands launches advanced media and data platform “Umusic Media Network”
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), a world leader in music-based entertainment, announced the public launch of the UMusic Media Network […]
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Light-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an “upside” to look forward to, even […]
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Public Relations Is Dead; Long Live Personal Relations
By Adam Hunter, Head Honcho at Hook, Line & Sinker Communications The discipline of Public Relations has evolved so dramatically over the past few years that it is no longer […]
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SA influencers get behind Good Governance
Have you had enough of doom-scrolling on social media? Do you want to do something about the state of South African society (other than shout at people you don’t agree […]
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The waning influence of influencers as we know them?
By Garreth van Vuuren, Founder and Managing Director at RAPT Creative Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they […]
TikTok just announced the winners of its inaugural regional Ad Awards for the Middle East, BURGER KING® France and KFC® France sign the collaboration of the century
From November 27 to December 16, the two brands have decided to set aside their AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with Power of incentive travel in corporate rewards strategy is unmatched
By Angela Zaroozny and Sharon Field, Group & Incentive Travel Managers at Achievement Awards Group The hyper-personalisation revolution in customer care
By Xander Barnard, Managing Director of The Messenger Network The customer service landscape is transforming, South Africa’s BPO sector is country’s fastest growing export
By Clinton Cohen, CEO of iContact BPO As South Africa continues to rank in the Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds
