Tag: Impact games
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Here’s why games may prove critical in the fight to protect South Africa’s oceans
By Glenn Gillis, CEO, Sea Monster South Africa’s oceans, like others around the world, are under grave threat from overfishing, poaching and other illicit marine activities. That threat isn’t just […]
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Gamification and its impact in advancing Africa
By Lebo Lekoma – Head of Client Service at Sea Monster South Africa In the wake of the Games for Change Africa festival, which took place towards the end of […]
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How can brands use impact games to foster loyalty and trust?
By Lebo Lekoma, Head of Client Service at Sea Monster South Africa It’s critical that brands and businesses do everything in their power to encourage and reward loyalty among their […]
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Forget the moral panic – gaming and impact games can stimulate mental wellbeing
By Glenn Gillis, CEO at Sea Monster No matter how much you enjoy gaming, chances are you’ve felt a nagging sense of guilt about playing at one point or another. […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
