Tag: Ideal customer
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What does the IDEAL customer look like from an organisation’s perspective?
By Brent Haumann, Managing Director at Tilte Not all customers are created equal. Some customers are more loyal, spend more, cost less and are active advocates for the companies whose […]
Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the Production ready isn’t market ready
A product launches and doesn’t perform as expected. So something changes. The pack. The claims. The three pressure points that can weaken an entire franchise network
By Larry Hodes, CEO of Grow Franchising & FASA Board Member If you run a Team-building days won’t fix dysfunctional teams
Organisations frequently respond to a struggling team by arranging an off-site, a social event or Grace Mondlana and Vafa Naraghi win big at the 2026 Samsung Galaxy Content Creator Awards
South Africa’s content creator industry came together in spectacular style for the 2026 Samsung Galaxy The objective workplace: Can AI out-govern corporate politics?
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Every business From scrolling to booking: Attracting tourists through digital marketing
South Africans do not have to travel far to enjoy a memorable getaway. From scenic AI chatbots and corporate liability: A South African perspective
By Erwyn Durman (partner), Manno Manavhela (associate) and Precious Maphupha (candidate attorney) at Webber Wentzel The border is at the checkout, not on the map: Five lessons from running e-commerce across Africa
South African brands have been handed a reprieve in the United States, but not certainty. The smartest digital out-of-home plans combine share of voice and programmatic buying
