Tag: GlobalData
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Domino’s ad strategy focuses on indulgence, customisation and convenience
The advertising strategy for Domino’s Pizza Inc. (Domino’s) from 1st September to 30th November 2024 effectively captured audience attention by emphasising indulgent food experiences, customisable options and cost-effective deals according […]
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BMW’s multifaceted advertising campaign takes customer-centric approach to strengthen brand identity
BMW’s advertising campaign from September 2024 to November 2024 reveals that the company utilised a variety of advertisement types, showcasing diverse elements including vehicle design and performance, technological integration and […]
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Coca-Cola ad campaigns during Q3 2024 celebrate culture, togetherness and refreshment, reveals GlobalData
Coca-Cola’s advertising campaigns during the third quarter (Q3) (01 July to 30 September) of 2024 showcased a diverse range of strategies tailored to specific cultural contexts and demographics. This targeted […]
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Oreo’s ad strategy blends family, nostalgia and playfulness to strengthen market leadership
Mondelez-owned Oreo’s advertising strategy from April to September 2024 effectively integrated nostalgia, family values and playfulness, capturing a broad audience through diverse campaigns. By leveraging emotional connections and cultural relevance, […]
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Meta and Microsoft to drive more B2B metaverse applications
Media and entertainment applications in the metaverse continue to grab attention. As metaverse-related B2B use cases start emerging, companies such as Meta and Microsoft are trending across signals, including news, […]
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Netflix shows signs of slowing with high competition pressures expected to continue
While Netflix remains the undisputed leading streaming platform, with a 21% share of the US subscription video on demand (SVoD) market in 2021, GlobalData notes that the giant is showing […]
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‘Distraction, digitalisation and direct engagement will be the core strategy for Olympic 2021 marketing,’ says GlobalData
As we edge closer to the Olympic Games, leading data and analytics company GlobalData notes that brands will need to be creative with their Olympic marketing strategies, both finding topics […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
