Tag: GinjaNinja
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GinjaNinja turns 21!
By Samantha Hogg-Brandjes, CEO at GinjaNinja Reaching this milestone is seen as a coming of age, but in business, I think it is a sign of resilience, grit, determination, skill […]
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What does it take to survive as an entrepreneur in 2024?
By Samantha Hogg-Brandjes, CEO of GinjaNinja Over the past 21 years of running GinjaNinja, an integrated communications agency, the one commonality I have noticed between many entrepreneurs is that they […]
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The power and pitfalls of generative AI a year after ChatGPT
By Claire Neilson, Head of Content at GinjaNinja Are you an AI optimist or a pessimist? Do you think AI will help humanity solve some of our biggest and most […]
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Businesses of tomorrow need PR’s honesty, ethics and impactful delivery to succeed
By Samantha Hogg-Brandjes, CEO of GinjaNinja It was refreshing to interview the CEO of a new client recently and talk about the power of perception and how, according to him, […]
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PR is the breakthrough marketing tool that delivers
By Samantha Hogg-Brandjes, Owner and MD of GinjaNinja A recent independent study in the UK, reveals that 76% of UK CEOs don’t understand the value that PR brings to their […]
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You are only as amazing as your customers say you are
By Samantha Hogg-Brandjes, Owner and MD of GinjaNinja My 14-year-old told me that her ambition is not merely to be known, but to be famous. While I laughed at her […]
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The discipline of staying power – The value of your PR campaign
By Samantha Hogg-Brandjes, MD of GinjaNinja In a world of nanosecond attention deficits and on-demand everything, true PR is the great brand differentiator. Marketing managers, media buyers and brand custodians […]
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Social media is not a viable PR strategy
By Samantha Hogg-Brandjes, MD of GinjaNinja A teenager receives a note from the back of the class: ‘Do you like me? Tick the box: Yes or No.’ A sign of […]
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Building trust with the power of PR
By Samantha Hogg-Brandjes, owner and MD of GinjaNinja A long cycle of doubt, dishonesty and pessimism has culminated in 2022 being a watershed year for business where the issue of […]
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GinjaNinja hires digital heavyweight as it broadens services to meet the demand for digital content
Trevor van de Ven has been appointed as the Head of Digital at storytelling gurus, GinjaNinja, where he will grow and develop the agency’s digital services, and more specifically its […]
Jacaranda FM, one of South Africa’s leading commercial radio stations, is proud to announce the MSC Cruises hits the big screen in epic racing film F1® THE MOVIE
MSC Cruises is making a spectacular splash in cinemas worldwide with the release of the The world’s first runway sauna opened at the Helsinki Airport by Finavia and SEK
Helsinki Airport turned up the heat on experiential storytelling with the world’s first fully functional Hostex returns in 2026 at full strength with exciting new features to mark 40th anniversary
Hostex, Africa’s ultimate trade show for food, drink and hospitality, returns to the Sandton Convention Mastercard amplifies brand with Afrobeat & Amapiano anthems
Mastercard amplifies its iconic sonic brand across Africa with the launch of two localised sonic Introducing the Effie LIONS Foundation: Building a marketing industry for everyone
The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is Knowing how to earn your brand’s place within AI-powered answers is PR’s next frontier
By Ronelle Bester, Founder & Account Director at Red Ribbon Communications We’re living through a Why education-led growth may be the future
By Michael Gullan, CEO of G&G Advocacy The often-cited – and now widely disputed – Let’s not overthink it: CTV is just TV
By Leslie Adams, Sales Director at Reach Africa The media industry loves a shiny acronym. Nearly half of companies opt to pay the ransom, Sophos report finds
