Tag: G&G Digital
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Make a great first impression with an easy-to-navigate website
By Desirée Gullan, Executive Creative Director and co-founder of G&G Digital An online presence is essential for all businesses, no matter the industry. However, being online doesn’t mean anything if […]
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Four powerful reasons your business needs more video
By Desireé Gullan, Executive Creative Director and Co-founder of G&G Digital There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and when produced […]
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A recipe for successful lead generation for your business
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic. These are all overused digital marketing buzzwords […]
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Gen Z is your future customer. Here’s how to engage with them now
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence over what’s cool, trending, and […]
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How conversational marketing builds enduring relationships with customers
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Today’s customers want it all—excellent service, quality products and solutions and brands that engage with them in a relatable […]
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Five digital marketing trends you need to know in 2022
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for […]
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Powerful e-marketing and POPI
By Desirée Gullan, Executive Creative Director at G&G Digital Data breaches are expensive and cost South African businesses more than R40 million in 2020 alone.1 Although most organisations are […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
