Tag: Get Published
-
The emotional shift reshaping brand strategy in 2026
The modern marketplace is louder than ever. Brands publish constantly, algorithms churn endlessly and audiences are exposed to more messaging in a single day than previous generations encountered in a […]
-
Purpose is the new currency in branding: Why it builds trust before you sell
In a landscape crowded with products, promises and polished marketing, one truth has become non-negotiable: brands with purpose earn trust faster, last longer and grow deeper than those without it. […]
-
PR as a catalyst for social impact: Helping NGOs secure support and funding
Across South Africa and the globe, NGOs are driving solutions to society’s most urgent challenges – from hunger and education to healthcare and environmental protection. Still, many NGOs struggle to […]
-
Know the difference between brand perception vs reputation to maximise business growth
By Nadia Hearn, founder of Get Published In today’s competitive business environment, where trends shift rapidly and customer loyalty is hard-won, understanding the distinction between brand perception and brand reputation is […]
-
Are PR agencies ready for the rise of AI?
AI is no longer a “what if” – it’s a “what now” for PR professionals. From media monitoring to content creation and campaign strategy, Artificial Intelligence (AI) is fundamentally reshaping […]
-
Branding vs Marketing: Why knowing the difference could be the key to sustainable business growth
By Nadia Hearn, founder of Get Published In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate clearly and connect […]
The Samsung Galaxy Content Creator Awards, sponsored by Samsung, are gearing up for an unforgettable Psychological safety is the workplace superpower we don’t talk about enough
This Mental Health Awareness Month, businesses are being encouraged to look beyond traditional workplace wellness Responsibility is not a constraint. It is a creative catalyst.
By Vaughan Croeser, VP: Marketing at The South African Breweries Responsible marketing is often framed VML South Africa takes two Golds, a Silver and a Bronze at Loeries Awards 2026
VML South Africa took home two Golds, a Silver and a Bronze for Vaseline at When every brand can produce more, judgement becomes the advantage
By Kwena Semenya, Senior Creative Strategist at Machine The easiest return to demonstrate on a Samsung Galaxy Content Creator Awards unveil final nominees ahead of this year’s ceremony
With just a few days to go until the country’s leading digital tastemakers gather under Is your media or marketing business the one AI recommends?
A year ago, AI assistants sent this business no visitors. Now they do. For media Sometimes we are saving lives, even though we work in advertising
There’s a meme that does the rounds on social every now again. A flight attendant Salesforce brings its elite Forward Deployed Engineer (FDE) program to South Africa for the first time
Salesforce announced it landed its first-ever Forward Deployed Engineer (FDE) partner training in South Africa, Jacaranda FM’s Good Morning Angels Golf Day raises R5.5 million for those in need
