Tag: Generative AI
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6 ways businesses will be leveraging tech for customer experience in 2024
Customer experience has fundamentally changed. In fact, today it is in a state of constant evolution alongside the development of technologies such as generative AI, automation and personalised computing. Technology […]
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The power and pitfalls of generative AI a year after ChatGPT
By Claire Neilson, Head of Content at GinjaNinja Are you an AI optimist or a pessimist? Do you think AI will help humanity solve some of our biggest and most […]
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Automation vs. obsolescence: How AI is reinventing the role of the digital marketer
By Grant Lapping, digital executive at +OneX From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, […]
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87% South African IT leaders expect generative AI to soon have a big role at their organisations
Salesforce, a global leader in CRM, released its latest State of IT report with key trends from IT leaders across 28 countries, including 200 from South Africa. The report highlights […]
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The thing about data: this will be the year that AI transforms business
Artificial intelligence (AI) has been the subject of regular conversations in recent years, but never to the extent that it is now. There is little doubt that AI will significantly […]
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MSC Cruises is making a spectacular splash in cinemas worldwide with the release of the The world’s first runway sauna opened at the Helsinki Airport by Finavia and SEK
Helsinki Airport turned up the heat on experiential storytelling with the world’s first fully functional Hostex returns in 2026 at full strength with exciting new features to mark 40th anniversary
Hostex, Africa’s ultimate trade show for food, drink and hospitality, returns to the Sandton Convention Mastercard amplifies brand with Afrobeat & Amapiano anthems
Mastercard amplifies its iconic sonic brand across Africa with the launch of two localised sonic Introducing the Effie LIONS Foundation: Building a marketing industry for everyone
The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is Knowing how to earn your brand’s place within AI-powered answers is PR’s next frontier
By Ronelle Bester, Founder & Account Director at Red Ribbon Communications We’re living through a Why education-led growth may be the future
By Michael Gullan, CEO of G&G Advocacy The often-cited – and now widely disputed – Let’s not overthink it: CTV is just TV
By Leslie Adams, Sales Director at Reach Africa The media industry loves a shiny acronym. Nearly half of companies opt to pay the ransom, Sophos report finds
