Tag: Generation Z
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The consumer landscape of Generation Z: Convenience, mobile-first and inclusivity
Today’s purchasing power resides with Generation Z. However, the expectations of this generation are great. This generation has a distinct perspective on shopping, and brands must now earn a customer’s […]
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Brand activism and generation Z: How to make your brand resonate
By Bianca Gardella, Business Unit Director at Irvine Partners The purchasing power of Generation Z is growing, and if your company isn’t paying attention, you could be missing out. Engaging […]
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Gen Alpha: The next economic force
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency and authenticity when making purchases. […]
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The purchasing power of Generation Z and why businesses should take notice
Generation Z are today’s consumers and tomorrow’s business leaders. And while many businesses have focused their marketing and sales efforts on the Millennial market, the Gen Zers, as the new […]
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#Sextember, a month without porn to discover sex differently
Since 41% of young people say that porn impacts their sexual habits, the new condom brand Eden Gen invites you to join the #Sextember movement: in September, participate in a month without […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
