Tag: Gen Z
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How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with a growing economic influence, they are discerning in the way they spend their money. They […]
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Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take the reins of parenthood, their differing approaches are reshaping the market for baby products, according […]
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Customer loyalty: From mass media to minutiae, from reach to reaching out
By Richard Cramer, Customer Engagement Director at Achievement Awards Group The proliferation and splintering of media, and the different ways in which people use them, makes communicating with customers more […]
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Rage against the TV screen: is Gen Z done with TV?
The data is in and it’s official: things are not looking good for South African television. The latest MAPS data overview from the Market Research Foundation shows a massive decline in […]
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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Unlocking the power of Gen Z: A crucial element in modern marketing strategies
By Keleabetsoe Rammopo, Head of Strategy at Penquin In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for success. Among these groups, […]
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Why TikTok is becoming Google’s top competitor in the Gen Z market
By Erin Deetlefs, Digital Campaign Manager at +OneX Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat. But […]
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Are we losing the plot when it comes to customer service?
By Liezel Jonkheid, Director of the Consumer Psychology Lab The state of customer service is even worse than pre-Covid. That seems to be my experience, along with most people that […]
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Gen Z is your future customer. Here’s how to engage with them now
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence over what’s cool, trending, and […]
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Generation Z or Zoomers, are the hottest new audience
The new generation that brands are taking a keen interest in are called Gen Z or “Zoomers”, this refers to people born between 1997 and 2015, who are within the […]
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If you think online gaming “is just a game”, then you’re not part of The Matrix
By Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out – […]
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab Most companies think they 8 Key digital marketing insights from the last year
As one of South Africa’s leading digital media agencies, TDMC (The Digital Media Collective) has a front Are brands wasting millions on content? The importance of intent in marketing
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – Labadi Beach Hotel to host AMC & TICON Africa Joint Conference 2025
The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) are pleased The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age Branding vs Marketing: Why knowing the difference could be the key to sustainable business growth
By Nadia Hearn, founder of Get Published In a world where attention spans are short Effie Academy launches in South Africa
Effie South Africa is proud to announce the official launch of the Effie Academy – Polygon unlocks elite travel audiences with luxury hotel screen integration
Polygon, Africa’s largest aggregated programmatic digital out of home (DOOH) publisher network, has announced the South Africa’s next cybersecurity frontier
By Boland Lithebe, Security lead for Accenture, Africa AI-powered agents are rapidly transforming how South Salesforce brings Agentic AI to the field service sector
