Tag: Email marketing
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Email marketing performs seven times better than social media
Brands are expected to spend 4537 billion ZAR on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social […]
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Unleashing the power of email lead-gen for your business
By David Lichtenstein, CEO of Superhuman Sales In the competitive marketing world, one truth reigns supreme: email stands out as one of the unrivalled champions of B2B lead generation. By […]
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Cracking the code: How to win that first global sales deal
By Kai Cranko, co-founder and CEO of Superhuman Sales More South African businesses than ever before are looking to globalise as they seek to take advantage of our country’s competitive […]
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Do’s and don’ts of using ChatGPT for your sales emails
By David Lichtenstein, CEO of Superhuman Sales Email is a champion when it comes to helping businesses of all sizes win more sales. But with the breakout success of AI […]
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5 reasons why email is king of lead generation and sales
By David Lichtenstein, CEO and co-founder of Superhuman Sales With the rate (and ingenuity) with which technology and communication is constantly evolving, you’d be forgiven for thinking that social media, […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
