Tag: Effie Awards
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South African Breweries cements its position as SA’s most effective marketer with nine Effie Awards
South African Breweries (SAB) solidified its standing as South Africa’s most effective marketer, garnering nine impressive awards at the esteemed Effie Awards Gala. This achievement underscores SAB’s commitment to creating […]
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Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, which focused on the evolving role of influencer marketing in achieving marketing effectiveness. Titled “Beyond the […]
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Effie Worldwide report shows humanity lies at the heart of effectiveness
The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. The report, titled “Making Effectiveness […]
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FoxP2’s #16DaysOfLight campaign on finalist list for SA’s inaugural Effies.
FoxP2’s #16DaysofLight campaign against gender-based violence has been named as one of only 38 finalists in the inaugural edition of the Effie Awards South Africa. This latest recognition follows acknowledgment […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
