Tag: Economic influence
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How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with a growing economic influence, they are discerning in the way they spend their money. They […]
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab Most companies think they 8 Key digital marketing insights from the last year
As one of South Africa’s leading digital media agencies, TDMC (The Digital Media Collective) has a front Are brands wasting millions on content? The importance of intent in marketing
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – Labadi Beach Hotel to host AMC & TICON Africa Joint Conference 2025
The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) are pleased The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age Branding vs Marketing: Why knowing the difference could be the key to sustainable business growth
By Nadia Hearn, founder of Get Published In a world where attention spans are short Effie Academy launches in South Africa
Effie South Africa is proud to announce the official launch of the Effie Academy – Polygon unlocks elite travel audiences with luxury hotel screen integration
Polygon, Africa’s largest aggregated programmatic digital out of home (DOOH) publisher network, has announced the South Africa’s next cybersecurity frontier
By Boland Lithebe, Security lead for Accenture, Africa AI-powered agents are rapidly transforming how South Salesforce brings Agentic AI to the field service sector
