Tag: Digital
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Africa’s Entertainment and Media Industry has become more digital and dependent on advertising
From video games and live streaming, to advertising and internet consumption, we take a look at where consumers are spending their time and money. PwC Africa is pleased to present […]
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The Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll […]
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Disruption ahead: Planning for the “Big Switch” in TV
South Africa is in the midst of the “big switch” from terrestrial television broadcasting infrastructure to digital terrestrial (DTT). This migration from analog to digital is underway worldwide and offers multiple benefits, including […]
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Salesforce data reveals global digital sales surpassed $1 Trillion during 2021 holiday season
Salesforce, one of the global leaders in CRM, released its 2021 Holiday Shopping Report, which analyses shopping data from over one billion shoppers on the Salesforce Customer 360 platform and […]
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In the cloud economy, reskilling is key to sustainable growth
By Richard Chambers, Area Vice President, Africa & MED, Salesforce As we emerge from the global pandemic, the need for connection and collaboration in every sphere of life is fuelling […]
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It’s Digital or Die!
For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
