Tag: Digital Out of Home
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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Outdoor Network’s innovative rotating digital billboard network goes national
Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format […]
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Cape Town International Airport makes the Top 3 in the world – and big brands are noticing
Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world, with the Mother City attracting more visitors […]
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BMT provides turnkey solution to assist emerging DOOH businesses
Billboard Management Technologies (BMT), a new digital out of home (DOOH) company headed up by an experienced team and an inventory footprint of over 250 screens nationwide – including iconic […]
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Static vs digital: The role of both in your outdoor media strategy
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Within media circles, you often notice that the average “water cooler” conversation grows somewhat vehement when it comes to extolling the apparent […]
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Tractor welcomes new Head of Group Marketing and Services to the team
Experienced marketer and outdoor media expert Ruchelle Mouton has been appointed the new Head of Group Marketing and Services at Tractor Media Holdings. With an MBA from the Gordon Institute […]
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Outdoor Network is flipping the switch on loadshedding
Over two hundred days of loadshedding are predicted this year. Businesses have been hit hard by the rolling power cuts and the digital marketing sector in particular has been impacted […]
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Another digital milestone for Provantage
Provantage, a leader in Digital Out Of Home (DOOH) innovations across Africa is excited to announce that it is currently the only media owner on the continent to have joined […]
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SA’s biggest-ever digital billboard is coming – and it’s solar
Epic Outdoor, a niche media company specialising in the development and marketing of large-format, high-impact static and digital Out Of Home (DOOH) platforms, has announced a new digital billboard site […]
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Black-owned private equity and venture capital firm acquires stake in Tractor Media Holdings
Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa’s leading digital outdoor media owners. These funds will […]
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Tractor Outdoor opens its DOOH network to SA’s communities
Leading independent media owner Tractor Outdoor has launched a new initiative to support South Africa’s communities; a local events platform that will allow schools, charities, churches and other community organisations […]
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LMX and Primedia Outdoor launch study to measure audiences across 7 African markets
LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa […]
Jacaranda FM, one of South Africa’s leading commercial radio stations, is proud to announce the MSC Cruises hits the big screen in epic racing film F1® THE MOVIE
MSC Cruises is making a spectacular splash in cinemas worldwide with the release of the The world’s first runway sauna opened at the Helsinki Airport by Finavia and SEK
Helsinki Airport turned up the heat on experiential storytelling with the world’s first fully functional Hostex returns in 2026 at full strength with exciting new features to mark 40th anniversary
Hostex, Africa’s ultimate trade show for food, drink and hospitality, returns to the Sandton Convention Mastercard amplifies brand with Afrobeat & Amapiano anthems
Mastercard amplifies its iconic sonic brand across Africa with the launch of two localised sonic Introducing the Effie LIONS Foundation: Building a marketing industry for everyone
The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is Knowing how to earn your brand’s place within AI-powered answers is PR’s next frontier
By Ronelle Bester, Founder & Account Director at Red Ribbon Communications We’re living through a Why education-led growth may be the future
By Michael Gullan, CEO of G&G Advocacy The often-cited – and now widely disputed – Let’s not overthink it: CTV is just TV
By Leslie Adams, Sales Director at Reach Africa The media industry loves a shiny acronym. Nearly half of companies opt to pay the ransom, Sophos report finds
