Tag: dentsu
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Key takeouts from dentsu’s landmark Brand Reset report
dentsu’s Brand Reset industry report highlights the value of digital video and Connected TV, and the rapidly closing gap between the deliverables provided by them and traditional Linear TV. Cheryl […]
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How influencers are winning in the attention economy
Today’s consumers spend time that matters to them in passion playgrounds, gathering around shared interests and moving swiftly and fluidly across connected communities as they shape culture in real time. […]
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Wound Care Education campaign designed to get a simple message across delivers for Elastoplast
Instead of a push message, plaster brand, Elastoplast, opted to drive an awareness campaign amongst school children that focused on wound care. The brand leveraged well known sporting personalities, who […]
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FoxP2 increases BEE ownership to 51%
In a positive step forward for transformation in the South African advertising industry, FoxP2 has increased its recognised Black ownership from 45% to 51% through an investment in the agency […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
