Tag: Culture
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Coca-Cola ad campaigns during Q3 2024 celebrate culture, togetherness and refreshment, reveals GlobalData
Coca-Cola’s advertising campaigns during the third quarter (Q3) (01 July to 30 September) of 2024 showcased a diverse range of strategies tailored to specific cultural contexts and demographics. This targeted […]
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Matrix Group launches a content and culture vertical
The Matrix Communications Group (Matrix Group) concluded a deal with Podium Agency (Podium) to join its portfolio of agencies to spearhead the creation, development and production of culturally appropriate and […]
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Using data to inform customer journey planning from a cultural perspective
By Virginia Alvarez, Head of Cognitive Intelligence at Wunderman Thompson, EMEA We are moving swiftly towards a data revolution; to a reality where data will not only help us understand […]
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Who eats breakfast, anyway?
By Sonya Oelschig, senior copywriter at the Riverbed Agency We’ve all heard the quote: “culture eats strategy for breakfast”. But when you stop to look at it properly, culture needs […]
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Global Fashion Channel signs exclusive pan-African distribution partnership deal with Media Brokerage Africa
Global Fashion Channel (GFC) is excited to announce the exclusive partnership deal for pan-African Affiliate Distribution, Advertising, and Content Sales with pan-African broadcast media brokerage agency, Media Brokerage Africa. Global […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
