Tag: Creativity
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Digital Out of Home Advertising data is fueling creativity
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers […]
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Digital transformation is key to any business’ success
By Tjaard du Plessis, Head of Digital and Emerging Technology at Synthesis Software Technologies As the world adapted to the realities of COVID-19, industries and businesses needed to have a […]
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Advertisers & marketers: Creativity within legal boundaries
By Zama Buthelezi, Partner at Spoor & Fisher South Africa Advertising is all about communicating a message in order to sell a product or service. The most successful advertisements are […]
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Does data kill or amplify creativity?
By Michelle Beh, Managing Partner at ADNA Many studies have shown and proven that creativity and advertising work in driving growth for business. Creative is by the far the most […]
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Accenture to acquire King James Group, one of the largest independent creative agencies in South Africa
Accenture has entered into an agreement to acquire King James Group, a highly awarded creative agency with deep expertise in brand strategy, creativity and digital marketing services. The move will […]
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Ongama Zazayokwe joins RAPT Creative
Ongama Zazayokwe has joined South Africa’s trailblazing through-the-line marketing and experiential agency, RAPT Creative, as Creative Director. Born and bred in Soweto, Zazayokwe interned at FCB Joburg before joining Ogilvy […]
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Curiosity: A critical future fit skill for the evolved world of work
By Dr Eric Albertini. Future Fit Academy Answers don’t change the world. Questions do. We live in an ever-changing world of volatility, uncertainty, complexity and ambiguity, often referred to […]
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GinjaNinjaPR launches a Digital Service offering as demand for social media service increases
GinjaNinjaPR, an 18-year old SME focused communications agency, has launched a bespoke social media service aimed at improving businesses’ use of digital tools, while also introducing it to those who […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
