Tag: Convenience
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The convenience economy
South Africans and the rest of the world have witnessed unexpected hikes in the cost of living, as evidenced by record fuel prices and inflated costs elsewhere. Because many customers […]
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3 strategies to make your brand stand out from the competition
By Linda Saunders, Head of Solution Engineering at Salesforce South Africa Consumers’ expectations of online interactions with brands are changing as they spend more time online and adjust to digital […]
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2022 -The year that retail changes forever
By John Watling, Managing Director within the Retail business at Accenture in Africa South African customers are highly conscious of what, how and where they buy. Besides being budget-conscious, they’re […]
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Convenience: The new gold standard for brands and consumers?
A report released by Deloitte in 2020 talks about convenience as the “new battleground”, with convenience defined by contactless shopping, on-demand fulfilment and availability of inventory. And while convenience is […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
