Tag: Content Marketing
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From cap and gown to content crown: Embracing the creator economy as a graduate
By Natalie Druion, Executive Head: Digital, Content and PR, Momentum Holdings Limited In the dynamic landscape of the modern job market, the creator economy has emerged as a powerhouse, offering […]
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Content development in precision marketing
The notorious line ‘Build it, and they will come,’ is a utopian notion, but it does not apply to content development in precision marketing. In today’s world, simply publishing content […]
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Meet Carmen Murray Communications – a little offbeat, but always on point!
A new innovative data-driven content marketing business, Carmen Murray Communications, launched on Wednesday, 16 February, and is led by leading digital analyst and content strategist, Carmen Murray. Carmen Murray, a […]
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Making a bigger bang with bite-sized content
By Sylvia Zanetti, Managing Director at Stratitude One of the biggest challenges for marketers or brands when creating content is determining the type and amount of content needed to hook […]
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Riverbed social impact work makes them the most awarded in 2021 PRISMs
Independent, black female-owned, Riverbed Agency has once again emerged the most awarded agency at the PRISM Awards 2021, taking home 13 prizes. The agency’s socially impactful portfolio of work earned […]
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Traditional advertising is dead
By Eva Martín, CEO and co-founder of Tiendeo Ads are considered “excessive” by 32% of consumers Brands must adapt to new advertising language to attract audiences No industry has been better […]
Just a few weeks into their launch, the War Room trio have welcomed Redi Tlhabi Nedbank Pitch & Polish returns to scale South Africa’s next generation of growth-ready businesses
Nedbank Pitch & Polish, one of South Africa’s most consistent engines of entrepreneurial growth, has Own your loyalty channel
By Len Lubbe, CEO at LoyaltyPlus Small retailers are constantly told they need more reach, Midrand resident drives away in brand-new SUV as Jacaranda FM’s “Kia or the Cash” delivers over 1 million entries
Jacaranda FM has wrapped up its latest integrated brand campaign with Kia South Africa, crowning Midrand The media paradox: Why the biggest budget deserves more than 15 minutes at the end
By Bongi Mvuyana, Strategy Partner at Connect A quiet paradox plays out across boardrooms in The agency pitch problem no one talks about
By Davina Malan, Managing Partner at Tribeca Public Relations Every agency knows the email. A Publicis’ Pete Little appointed Vice Chairperson of the Creative Circle
Publicis Groupe Africa Chief Creative Officer, Pete Little, has been appointed Vice Chairperson of the 2026: the year that (we think) AI will really come into its own
By Willem Steenkamp, senior writer and editor at Flow Communications It’s fair to argue that Why cybersecurity awareness is failing South African businesses and what to fix first
By Charmé van der Westhuizen, New Business Development Manager at IPT South African businesses are AI walks into an arbitration: What could go wrong?
