Tag: Campaign
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McCann Joburg partners with Mastercard for Rugby World Cup 2023
McCann Joburg, in partnership with Mastercard, have launched an inspiring Rugby World Cup 2023 campaign aimed at embracing the spirit of the game, on and off the field and to […]
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Eskort launches a SPRING cooler BOX in an unforgettable way
On Tuesday, August 8th, the social media streets were buzzing over a billboard with an apparent spelling error. The billboard in question was at O.R. Tambo International Airport. It had […]
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Boomtown creates national activation for Woodlands Dairy’s new First Choice® Harvest Oat Drink
Woodlands Dairy – owner of the FIRST CHOICE® range of cheeses, butter, cream, amasi, custard, flavoured milk, extended shelf life (ESL) fresh milk, UHT milk, milk powder, dairy desserts, dessert […]
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Sanlam pushes boundaries with new financial education campaign
The Sanlam Group is pushing the boundaries of financial education with a ground-breaking campaign. LI:FE of Confidence tells the story of Zesande, a digital avatar who lives out her entire […]
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The Courier Guy: “handling your package” with humour
As South Africans, we’ve got a lot on our plates. From managing the daily crime and corruption to living without power for hours on end, as well as skyrocketing food […]
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Through education more women can become economic participants
The Professional Provident Society (PPS) celebrates and promotes the need for continuous gender equity gains. The financial services provider is cognisant of the impact made in the 1956 women’s march […]
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Tiger Brands’ Eat Well Live Well campaign gets South Africans excited about healthier eating and living
Adding a dash of humour to table talk on healthier eating and living seems to be the recipe for encouraging South Africans to take better care of their health and […]
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Global stars unite to turn up pressure on world leaders as malaria deaths reach highest number in nearly a decade
A stellar cast of international changemakers have joined forces to turn up the pressure in the fight against malaria today, launching the second chapter of the multi-award-winning Draw the Line […]
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Jameson’s Month of Comedy refined and re-imagined by RAPT Creative
RAPT Creative has rolled out a refined and re-imagined Month of Comedy for Irish whiskey brand, Jameson. The brand had launched its Month of Comedy platform in 2021 with an […]
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Zoho unifies marketing operations with new platform driving business growth and improved customer experience
Zoho Corporation, a leading global technology company, has introduced Zoho Marketing Plus, a unified platform that brings together marketing activities across campaign ideation, creation, execution, management and measurement, providing stakeholders […]
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Fiction is far from reality: The tech industry gender gap
Fictional women working in the ICT sector outnumber their real-world counterparts more than twice. A recent study shows that 42.7% of fictional characters with ICT jobs are women, when in […]
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UM is the best kept agency secret you never knew
Media agency UM had its origin in 1999 with McCann Worldgroup South Africa before it was swooped up with the launch of Mediabrands South Africa two decades later. Now, UM […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
