Tag: Business strategy
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Business efficacy still possible through turmoil
By Dashni Vilakazi, Managing Director at The MediaShop The conversation around keeping a business relevant, efficient and purposeful, while still being agile in our current pandemic climate is one that […]
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Why online referrals are changing the marketing game, and how it benefits consumers
By Ernest North, co-founder of Naked, the AI-driven insurance platform The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than […]
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Three customer experience strategies you’re missing
By Ndagi Job Goshi, GM at Liferay Africa The battlefield to win your customers’ business is fraught with opposition that only seems to grow more powerful by the day. Customer […]
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ERP is meeting a need in business sustainability. Head on.
Sustainability today is one of the biggest and most compelling forces business has to face moving forward, a five year study by MIT Sloan Management Review and The Boston Consulting […]
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Strategies that work to emerge from a global pandemic
Emerging successfully from an economic downturn and global pandemic is no easy feat, especially if you are an SME business without large cash reserves to see you through. How do […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
