Tag: Brandtech+
-
AI isn’t replacing agencies – It’s reshaping how they compete
As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention. While early discussions framed AI as a potential threat to agencies and […]
-
The AI skills South African creatives need – before the global gap widens
As artificial intelligence reshapes the global economy, a growing skills divide is emerging in the marketing and creative industries, and South African professionals may need to move quickly to keep […]
-
AI isn’t shrinking jobs – It’s exposing a bigger talent crisis
As generative AI accelerates content production across global marketing organisations, a new reality is emerging: the industry isn’t facing a shortage of ideas, it’s facing a shortage of people who […]
-
The hottest jobs in marketing will surprise you
For decades, creative roles dominated marketing hiring. Agencies were structured around them, and success was measured by ideas generated. That model is now being dismantled. As global marketing operations scale […]
-
Global marketing hiring rebounds as firms ditch offices and redesign jobs
Global marketing firms are resuming hiring after a prolonged slowdown1, but not by reopening offices or rebuilding traditional agency teams. Instead, growth is being driven by permanent, distributed roles designed […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
