Tag: Brandtech+
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Brandtech+ stopped meetings for a week so 1200 people could experiment with AI
As businesses grapple with how to turn investment in generative AI into real workforce capability, Brandtech Group took a different approach and stopped meetings company-wide for a week to give […]
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Women shaping AI global creative work from South Africa
South African women are helping shape how generative AI is changing creative work for global brands, spanning business leadership, creative optimisation, operations, talent, motion design and copywriting. As Gen AI […]
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AI isn’t replacing agencies – It’s reshaping how they compete
As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention. While early discussions framed AI as a potential threat to agencies and […]
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The AI skills South African creatives need – before the global gap widens
As artificial intelligence reshapes the global economy, a growing skills divide is emerging in the marketing and creative industries, and South African professionals may need to move quickly to keep […]
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AI isn’t shrinking jobs – It’s exposing a bigger talent crisis
As generative AI accelerates content production across global marketing organisations, a new reality is emerging: the industry isn’t facing a shortage of ideas, it’s facing a shortage of people who […]
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The hottest jobs in marketing will surprise you
For decades, creative roles dominated marketing hiring. Agencies were structured around them, and success was measured by ideas generated. That model is now being dismantled. As global marketing operations scale […]
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Global marketing hiring rebounds as firms ditch offices and redesign jobs
Global marketing firms are resuming hiring after a prolonged slowdown1, but not by reopening offices or rebuilding traditional agency teams. Instead, growth is being driven by permanent, distributed roles designed […]
Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the Production ready isn’t market ready
A product launches and doesn’t perform as expected. So something changes. The pack. The claims. The three pressure points that can weaken an entire franchise network
By Larry Hodes, CEO of Grow Franchising & FASA Board Member If you run a Team-building days won’t fix dysfunctional teams
Organisations frequently respond to a struggling team by arranging an off-site, a social event or Grace Mondlana and Vafa Naraghi win big at the 2026 Samsung Galaxy Content Creator Awards
South Africa’s content creator industry came together in spectacular style for the 2026 Samsung Galaxy The objective workplace: Can AI out-govern corporate politics?
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Every business From scrolling to booking: Attracting tourists through digital marketing
South Africans do not have to travel far to enjoy a memorable getaway. From scenic AI chatbots and corporate liability: A South African perspective
By Erwyn Durman (partner), Manno Manavhela (associate) and Precious Maphupha (candidate attorney) at Webber Wentzel The border is at the checkout, not on the map: Five lessons from running e-commerce across Africa
South African brands have been handed a reprieve in the United States, but not certainty. The smartest digital out-of-home plans combine share of voice and programmatic buying
