Tag: Brand purpose
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New WE Brands in Motion study uncovers: Brand purpose is facing a pressure test
WE Communications (WE) has released its latest Brands in Motion global report, “The Bravery Mandate: Make It Real”. The data reveals growing skepticism over whether brands are ultimately delivering on […]
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Use the power of purpose to sell your business
By Nadia Hearn, Founder at Get Published Telling a powerful story that sets your brand and products or services apart from the competition is paramount to your business success. Most […]
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Public Relations Is Dead; Long Live Personal Relations
By Adam Hunter, Head Honcho at Hook, Line & Sinker Communications The discipline of Public Relations has evolved so dramatically over the past few years that it is no longer […]
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Getting the youth on your side post-COVID
By Sarah Deeb, Brand Manager at MetropolitanRepublic South Africa’s youth has a new attitude towards consumerism that is impacting how they interact with brands and will continue to influence their […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
