Tag: Brand Experience
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Bravado transforms into a brand experience agency
Bravado, part of the Brave Group, has announced a strategic evolution from a brand activation offering to a brand experience and strategy agency. This is a response to the rapidly […]
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Listen to the customer but stay within the law
By Nomaswazi Nxumalo, Associate at Webber Wentzel Since the global pandemic, customer demands have evolved. It has become even more important for retailers to listen to the voice of the […]
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Hybrid workforce: Closing the gap between customer expectations and delivery
Written by Paula Sartini, founder and CEO at BrandQuantum International The Covid-19 pandemic accelerated the workplace forward by several years, giving employees a taste of remote working and proving to […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
