Tag: Brand development
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Service design: Your ticket to brand impact
By Zapriana Atanassova, Strategy Analyst and Michael dos Santos, CX Strategy Director at SHIFT Is service limited to the service industry? At first glance, the obvious response would be yes. […]
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Standard Bank appoints new Group Head of Brand and Marketing
Standard Bank has announced the appointment of Diana Springer as the Group Head of Brand and Marketing. Springer will be responsible for the strategic positioning of the Standard Bank Brand […]
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SA’s newest CX agency adds the backing of the Publicis Groupe to their start-up model
Wonder was founded a year ago by industry heavyweights Gareth McPherson (ex-MD and Chief Creative Officer at Publicis Machine) and Helen Ludwig (former MD at Saatchi & Saatchi). In one […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
