Tag: Brand building
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New Hollard CMO brings with her expertise in pan-African marketing
Hollard has appointed corporate marketing expert Hazel Chimhandamba as the Group’s new Chief Marketing Officer (CMO). ‘We are thrilled to have Hazel join us. She has extensive experience in leading […]
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Snacks – a tasty selection of bite-size best-you-knows delivered to your inbox
HaveYouHeard’s observational insights team has launched Snacks, a weekly delivery of news, inspiration, great work and WTF moments from the global zeitgeist. Presented in an easily digestible format, snacks keeps […]
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The era of the super-consumer: why most brands get it wrong
By Nhlanhla Nobanda, MD and Founder of 555 Media Hub An always-on, hyper-connected world is here. A network that connects people and grants them the ability to create and express […]
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The 10-year plan: How businesses can ensure their relevance in a decade’s time
The disruption caused by the Covid-19 pandemic has raised many questions and resulted in countless articles about business relevance, resilience, purpose and longevity. Uncertainty is the only certainty, and what […]
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Metaverse: a new way for businesses to connect with consumers?
Although not a new concept and with a long road ahead, the word “Metaverse” has been on everyone’s lips since Facebook rebranded itself as Meta and thus positioned itself as […]
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Top 3 loyalty programme trends for 2022
Globally, 75% of consumers surveyed admitted to favouring brands that offer rewards. And with the same research highlighting that 65% of a company’s business come from existing customers, the need […]
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Avatar Agency celebrates 10 years and names new Group CEO
Avatar Agency, one of South Africa’s largest 100% black owned agencies founded by entrepreneurs Zibusiso Mkhwanazi and Veli Ngubane, is marking its 10-year anniversary this week. With its roots firmly […]
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Digital in 2022 and beyond: trends that will bring big change
By SizweSihle Dlamini, Customer Experience Director, Hoorah Digital Sophistication of digital channels By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a […]
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Great customer experiences don’t just happen, but they can be manufactured
By Brent Haumann, Managing Director, Striata At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand […]
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What’s that sound? Everybody look what’s going down!
By Moti Grauman, Digital Media Strategist at The MediaShop What is a brand? As a marketer with more than 20 years’ experience, I should probably know, but I am not […]
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Kryolan Professional make-up appoints the Lime Envelope – partnering in a “give-back” campaign
The Lime Envelope, a Johannesburg-based public relations agency servicing national and international brands, is proud to announce that the company has secured professional makeup company Kryolan Professional Make-Up as a client and is […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
