Tag: Big data
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Using big data for big impact in South Africa’s main consumer market
Great marketing is an art, but big data has introduced a scientific element to marketing campaigns and smart marketers are relying on data more and more to inform, test and […]
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10 Digital Marketing trends to look out for in 2022
By Dylan Kohlstädt, CEO at Shift ONE digital We are well into 2022 and I want to share a few thoughts about where digital marketing is going, and a few […]
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The 5 V’s of Big Data
By Fred Senekal, Head of Research and Development at Learning Machines Paying attention to the 5 Vs (Volume; Velocity; Variety; Veracity; and Value) of data is critical if a company […]
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been Tractor Outdoor sets a new benchmark for transparency
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Premium brands don’t have a quality problem. They have a distinction problem.
By Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa Premium brands have become Toyota SA launches the all-new bZ4X and It Just Got Real
Picture any electric car ad that you’ve seen before. It’s calm. It’s clean. It’s sterile. rAge and Mettlestate join forces to shape South Africa’s next great gaming festival
South African gaming is entering a new era. After more than two decades as the ICASA licence amendment unlocks HOT 102.7FM’S next growth chapter
HOT 102.7FM has secured a significant amendment to the programming format of its commercial broadcasting Outdoor Network expands digital billboard network with four fully approved sites
Outdoor Network, a division of the Provantage Group, is expanding its national digital out-of-home (DOOH) SA educator receives lifetime honour for advancing workplace communication
What makes someone memorable in business? Increasingly, it’s the ability to communicate ideas clearly, teach Africa’s marketing leaders to converge in Zambia as AI and trade rules reshape the industry
