Tag: authenticity
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Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not […]
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Break the scroll cycle: Beat content fatigue and maintain engagement
By Xavier Olivier, Co-CEO of DarkMatter It’s estimated that approximately 500 hours of video are uploaded to YouTube every minute. In the digital age, where information creation, curation and consumption […]
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Three tips to make your podcast more engaging
By Carol Ofori, Host of The Carol Ofori Podcast In the ever-expanding world of podcasting, creators are constantly seeking ways to captivate audiences and keep them coming back for more. […]
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Your personal brand: A viable asset. A valuable currency
By Katie Mohamed, CEO at BrandFusion and Founder of W-Suite ZA Your brand is like money. Your brand is the currency in today’s interconnected world. It’s how people perceive and […]
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How not to approach digital strategy in 2022: a Social Media Manager’s guide
By Chelsea du Plessis, Social Media Manager at Vuma While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the […]
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Use the power of purpose to sell your business
By Nadia Hearn, Founder at Get Published Telling a powerful story that sets your brand and products or services apart from the competition is paramount to your business success. Most […]
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How conversational marketing builds enduring relationships with customers
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Today’s customers want it all—excellent service, quality products and solutions and brands that engage with them in a relatable […]
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The waning influence of influencers as we know them?
By Garreth van Vuuren, Founder and Managing Director at RAPT Creative Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they […]
As South Africans, having stories woven into the fabric of everyday life is an age-old The top 10 outsourcing myths debunked
Outsourcing is surrounded by misconceptions. Dispelling these is crucial for businesses to make informed decisions RPI Honors Lianne Booth of Achievement Awards Group with Recognition Champion Award
Lianne Booth of Achievement Awards Group was awarded the Recognition Champion Award by Recognition Professionals Radisson Hotel Group appoints Hook, Line & Sinker
Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take 8 reasons why your business may get hacked
By Warren Bonheim, MD of Zinia No matter how big or small, any business can Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with 2024 Effie Awards finalists announced
Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards IMM Institute helps drive entrepreneurial success through new Associateship Category and Innovation Hub
