Tag: authenticity
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Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not […]
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Break the scroll cycle: Beat content fatigue and maintain engagement
By Xavier Olivier, Co-CEO of DarkMatter It’s estimated that approximately 500 hours of video are uploaded to YouTube every minute. In the digital age, where information creation, curation and consumption […]
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Three tips to make your podcast more engaging
By Carol Ofori, Host of The Carol Ofori Podcast In the ever-expanding world of podcasting, creators are constantly seeking ways to captivate audiences and keep them coming back for more. […]
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Your personal brand: A viable asset. A valuable currency
By Katie Mohamed, CEO at BrandFusion and Founder of W-Suite ZA Your brand is like money. Your brand is the currency in today’s interconnected world. It’s how people perceive and […]
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How not to approach digital strategy in 2022: a Social Media Manager’s guide
By Chelsea du Plessis, Social Media Manager at Vuma While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the […]
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Use the power of purpose to sell your business
By Nadia Hearn, Founder at Get Published Telling a powerful story that sets your brand and products or services apart from the competition is paramount to your business success. Most […]
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How conversational marketing builds enduring relationships with customers
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Today’s customers want it all—excellent service, quality products and solutions and brands that engage with them in a relatable […]
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The waning influence of influencers as we know them?
By Garreth van Vuuren, Founder and Managing Director at RAPT Creative Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they […]
Castrol has proudly announced the reintroduction of the full Castrol GTX range to the South Specialised Exhibitions appoints Joshua Low as Commercial Director Africa to drive African growth
Specialised Exhibitions, a division of global independent exhibition organiser Montgomery Group, has appointed Joshua Low Calling African creative entrepreneurs to apply for creative incubation programme
A new virtual initiative aims to transform Africa’s creative economy by supporting early-stage founders. A Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa
Penquin is proud to announce that CEO, Veronica Moleele, has been appointed to the judging panel New report reveals MSME funding realities in South Africa – and what must change
Finfind, South Africa’s leading online access to finance solution for Micro, Small and Medium Enterprises Changes to 2025 Galliova Awards inspire SA’s food and health content creators
The Galliova Food and Health Writers’ Awards, sponsored by the Egg and Broiler Producers of South Africa’s AI future hinges on skills development
By Ntsako Baloyi, Senior Manager within the Technology business at Accenture, Africa The rapid development The business benefits of getting POPIA right
Waiting until you’re on the wrong side of the Protection of Personal Information Act (POPIA) Salesforce’s Agentforce World Tour returns to Johannesburg
Salesforce, a leading AI CRM, has returned to Johannesburg for the South African edition of Tractor Media Holdings evolves into media and innovation hub Glynt
