Tag: Augmented Reality
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Artificial intelligence, augmented and virtual reality on the agenda at IMM Conference
This year’s Institute of Marketing Management (IMM) South Africa Conference will be held under the theme “Global Thoughts, Local Leaders”, the organisers have announced. Important new technologies in marketing are […]
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Harnessing the opportunities of the metaverse
By Muggie van Staden, MD and CEO of Obsidian Systems Even though the metaverse has sparked significant interest, it is not that much different to how people have been working […]
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The Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll […]
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Metaverse: a new way for businesses to connect with consumers?
Although not a new concept and with a long road ahead, the word “Metaverse” has been on everyone’s lips since Facebook rebranded itself as Meta and thus positioned itself as […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
