Tag: Augmented Reality
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Artificial intelligence, augmented and virtual reality on the agenda at IMM Conference
This year’s Institute of Marketing Management (IMM) South Africa Conference will be held under the theme “Global Thoughts, Local Leaders”, the organisers have announced. Important new technologies in marketing are […]
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Harnessing the opportunities of the metaverse
By Muggie van Staden, MD and CEO of Obsidian Systems Even though the metaverse has sparked significant interest, it is not that much different to how people have been working […]
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The Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll […]
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Metaverse: a new way for businesses to connect with consumers?
Although not a new concept and with a long road ahead, the word “Metaverse” has been on everyone’s lips since Facebook rebranded itself as Meta and thus positioned itself as […]
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
When businesses invest in new technology, how much it costs is often the first question Naritive takes its Attention Intelligence Platform further with the launch of STUDIO
