Tag: Analytics
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The Holy Grail of marketing: An integrated view of offline and online conversions
By Grant Lapping, digital executive at +OneX Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the […]
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Wavemaker’s Audience Solutions delivers personalised, data-driven insight
In early 2023, international media house Wavemaker announced the launch of its data solutions team: Wavemaker Data and Analytics. The new offering comprises five pillars, the first of which is […]
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Using big data for big impact in South Africa’s main consumer market
Great marketing is an art, but big data has introduced a scientific element to marketing campaigns and smart marketers are relying on data more and more to inform, test and […]
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Tractor welcomes new Head of Group Marketing and Services to the team
Experienced marketer and outdoor media expert Ruchelle Mouton has been appointed the new Head of Group Marketing and Services at Tractor Media Holdings. With an MBA from the Gordon Institute […]
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Three key imperatives for the modern CFO
By Ignatius Richards, Business Manager: Financial Planning and Analysis at Decision Inc. The role of the Chief Financial Officer (CFO) changed significantly over the last decade. From being the financial […]
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London-based predictive analytics firm Ramp acquires majority stake in Hoorah Digital
Ramp, a UK-based forecasting analytics business, have proudly announced that they have acquired a majority stake in Hoorah, a leading disruptive, full service creative, digital media agency based in South […]
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Tomorrow’s digital agency will need deeper technical integration and implementation skills
By Grant Lapping, Digital Executive at +OneX Anyone who works in the digital world knows how quickly it evolves. When I look back at the digital campaigns I ran in […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
